Monday, June 8, 2020
12:00 pm ET / 11:00 am CT / 10:00 am MT / 9:00 am PT
Join us for a day of online discussion and insight into the future of esthetics education in the new normal. Watch and engage with experts and school owners from across the country as we discuss navigating the evolution of esty programs in a post-pandemic environment.
Don’t miss out on this opportunity to come together with fellow educators for this full day of FREE learning and fun.
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FULL SESSION OVERVIE
2020 ASCP Skin Care School Forum-Virtual Edition
Monday, June 8, 2020
12:00 p.m. Eastern Time / 11:00 a.m. Central Time / 10:00 a.m. Mountain Time / 9:00 a.m. Pacific Time
UNCERTAINTY IS OK—DEVELOPING RESILIENCE AND THRIVING IN THE NEW NORMAL
Presented by Sasha Chaitow, PhD.
The COVID-19 pandemic has had a global impact on individuals, families, and businesses worldwide. The general public has become overloaded with conflicting information, obscure scientific jargon, and media soundbites, and there is widespread confusion around how to return to “a new normal” in the face of so much uncertainty. This is particularly true for all professions involving touch and close contact with clients. Graduates will need to communicate a sense of security and responsibility to inspire their clients’ confidence and well-being. Instructors will need to reinforce these qualities in themselves and foster critical faculties in their students. Based on my feature article in Massage & Bodywork magazine “The Truth about COVID-19,” in this keynote I use the latest research along with current examples from the news, social media, and personal anecdotes to demonstrate ways to “cut through the noise” and protect ourselves from current information overload by learning to appraise and recognize misinformation. I explain key issues in science, why it cannot provide all the answers (and why that’s not a bad thing), and I offer pragmatic, practical tools for school owners and instructors alike to build resilience, regain control, and help themselves, their clients, and their students to thrive despite the current climate.
About Sasha: With 20 years in education and over a decade in journalism and academic publishing, Sasha Chaitow, PhD, is a seasoned international public speaker, event manager, and author. Since 2008 she has organized outreach events to bridge academics with lay audiences; since 2014 she has trained international faculties in developing critical thinking skills in the young adult classroom, and she served as managing editor of the Journal of Bodywork and Movement Therapies from 2018–2020. Based between the UK and Greece, she is developing courses in research literacy and writing for the sciences at the University of Patras, Greece. She is also a professional artist and gallerist, and she exhibits and teaches internationally.
11:00 am (MT)
THE NEW NORMAL: Skin Care Practice Changes in the Age of COVID-19
Presented by Mark Lees, PhD., M.S., CIDESCO Diplomat
Hear from Dr. Mark Lees, one of the nation’s most noted experts on clinical skin care and public health, as he shares his thoughts on the “new normal” as it applies to safety and sanitation. What new protocols should you be teaching your upcoming graduating class? Following Dr. Lees’s presentation, hear from and interact with our panel of experts—your graduates’ future employers.
About Mark: In addition to holding a PhD., in Health Sciences, a Masters of Sciences in Community Health, and a CIDESCO International Diploma, Mark is an award-winning speaker and product developer AND has been practicing clinical skin care for over 20 years at his multi-award winning CIDESCO accredited Florida salon.
Meet our panelists:
- Amy Dickerson L.E., Owner, Live Love Lash
- Jessica Marie, Owner, JMarie Skin Studio
- Ali Maddocks, Analyst, Atticus Franchise Group
- Ella Cressman, Owner, Ella Cress Skin Care and HHP Collective
12:30 pm (MT)
VULNERABILITY—THE MOST ACCURATE MEASURE OF COURAGE
Presented by Amy Andrews McMaster, Certified DARE TO LEAD™ Facilitator
Strategies for students and instructors as they return to the classroom. Hear from Amy Andrews McMaster, Brené Brown Certified Dare to Lead™ Facilitator, on what it means to be vulnerable. Self-awareness of one’s vulnerability is essential for building authentic trust with your instructors and students. Who we are is how we lead.
About Amy: Amy is a leadership consultant, courage builder, executie coach, and Certified Dare to Lead™ Facilitator. She is a caring and passionate professional with over 20 years of experience in education, leadership development, workshop facilitation, and executive coaching. Amy is known for adding humor and lightness to her highly rated, interactive workshops.
2:00 pm (MT)
MARKETING YOUR SCHOOL IN THE NEW NORMAL—CHANGES IN CRISIS
Presented by Stephanie Carter, COO at Oozle Media and Co-Founder of Beauty As A Business
Join us for a presentation by Stephanie Carter of Oozle Media as she discusses ideas to overcome the challenges associated with marketing our schools during this unprecedented pandemic and stay for a panel discussion with fellow school owners who have made changes, as they share the outcomes they have experienced and potential additional adjustments that may be beneficial.
About Stephanie: As co-founder of Beauty As A Business and COO at Oozle Media, Stephanie Carter helps schools and their students achieve marketing success. Stephanie started her career in television news, then moved into PR for a private college and then marketing. In nearly five years of specializing in beauty school marketing, Stephanie has seen what it takes for schools to more than double their lead counts and enrollments. Stephanie is teaching schools and their students how to leverage social media and Google to reach new leads and clients, creating an improtant organice and authentic marketing channel.
Meet our Panelists:
- Frank Trieu, Owner/VP of Operations, Evergreen Beauty Colleges
- Elaine Sterling, Owner/Founder, Elaine Sterline Institute of Esthetics, Nail Care, and Massage Therapy
- Kim McIntosh, Owner, Crave Beauty Academy
- Parker Dickens, Media Director, Oozle Media
3:30 pm (MT)
BACK TO SCHOOL—ARE YOU READY?
Presented by Jesse Cormier, LE, Senior Director of School Outreach, ASCP
Join ASCP’s own Jesse Cormier as she presents the ASCP Back to School guide, filled with suggestions for operations during the COVID-19 pandemic. Then hear from our panel of school owners and experts across the country as they discuss the unique sets of hurdles and expectations they face in their states. They will also share potential solutions to challenges you may face upon reopening or post-reopening.
About Jesse: Jesse started working with ASCP's sister association, Associated Bodywork & Massage Professionals (ABMP), in 1998 and has held various roles in the company. She was one of the pioneers of ASCP when the association launched in 2007. She has been instrumental in building relationships with hundreds of skin care schools across the country. She hold a Bachelor's degree in business management and is a licensed esthetician in the state of Colorado.
Meet our panelists: